Executive & Leadership Coaching
Private coaching for business owners, executives, and emerging leaders.
5ifth Element Pro — People • Leadership • Business • Experiences
Executive coaching, team development, business consulting, and transformative experiences for leaders ready to grow with more clarity, confidence, and intention.
Work with us
Whether you’re a business owner, executive, leadership team, or organization, 5ifth Element Pro provides strategic support, leadership development, and transformative experiences to help you grow people, strengthen culture, and create sustainable success.
Private coaching for business owners, executives, and emerging leaders.
Culture, communication, accountability, leadership, and growth.
Consciousness. Ownership. Design. Embodiment.
Coming January
An 8-week leadership experience for successful business owners and leaders.
Learn more →Practical business and leadership education for beauty, barber, and wellness professionals. Live October 19 and 26 at 11 a.m. Pacific.
Learn more →Retreats, team experiences, workshops, launches, and community events.
Learn more →Live October 19 + 26 · 11 a.m. Pacific
For beauty, barber, and wellness professionals who want a clearer way to build their books, care for clients, and run the business. Start with Part One on October 19. Salon owners and leaders can continue into Part Two on October 26.
Explore The Beauty Business Reframe
Start here — free
Start with 16 leadership questions, then explore 15 questions about the business behind them. Built on the CODE Method. You'll walk away knowing exactly where to focus next — no email required to see it, though you can get the full breakdown sent to your inbox.
Take the free assessmentThe premise
Most coaching starts with tactics: the offer, the funnel, the org chart. 5ifth Element Pro starts a layer down, with the person running all of it. Consciousness, ownership, design, and embodiment come before strategy, not after it — because a plan built on top of a misaligned operator tends to need rebuilding anyway.
The framework
Four movements, worked in order.
Seeing the patterns actually running the business, before trying to change them.
Naming what's yours to carry and what isn't, so decisions stop leaking energy.
Building the structure — offers, systems, boundaries — once the foundation underneath is honest.
Living the new pattern under pressure, not just understanding it in theory.
Who's behind this
Wendy Jordan brings over two decades of business ownership across salons, retail management, and entertainment — including founding and running a talent agency and fashion show production company. She's a certified life coach, and that combination shapes the CODE Method: strategy that has to survive contact with a real, running business, not just a whiteboard.
Also by Wendy
More books coming soon.
Get in the room
5ifth Element Pro's ongoing thinking lives on Instagram and Facebook.